Rabbit's Report

Reviews and Recommendations of Online Money Making Resources

Rabbit's Report - Reviews and Recommendations of Online Money Making Resources

Good Copywriting Practices

-       Get Straight to the Point. Long, drawn-on sentences do nothing but bore your readers, especially online. On the internet people are hopping from site to site and they can be gone in the blink of an eye. Don’t beat around the bush and risk losing them.

-       Be Real. Don’t hype. In most visitors’ eyes Hype = Scam. Just don’t do it. Don’t exaggerate. Don’t sell them something you’re not going to deliver.

-       Break Up Your Copy. If you are writing a salespage or an article, make sure you break your copy up with spaces, headlines, images, bolding, bullet points, number lists and other formatting techniques. A huge block of text causes people to feel overwhelmed and they’ll tune out as a result.

-       Talk to Your Customer. You need to tell the person reading your text what’s in it for them. A great way to this is to talk straight to them. Don’t talk in theory or in the third person. Say ‘you’, ‘you’re’, etc.

-       Include a Call to Action. Once you’ve gotten them interested, make sure they know what to do next – tell them with a call to action.

-       Match Up Expectations. Once people click to try or buy, make sure you deliver exactly what you promised. This simple technique leads to great conversions (and happy affiliates).

Category: Articles

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